Are you afraid?
The symbolic communication level of Arab text often gets perceived with certain negativity. Possibly, because people's only contact with it comes from the media, which mainly portrays terroristic communication. In order to make the public aware of this, I created this campaign that is meant for print purposes. It portrays Arab words and sentences with a positive meaning and encouraging the public to look behind the curtain.
Kaoutar el Khattouti - Translation